OTA MANAGEMENT

Strategies that generate revenue for the hotel

Strategies that generate revenue for the hotel

According to the recent India Travel Market Report by Phocuswright, the total Indian travel market stood at US$19.1 billion in 2021 and is expected to reach $40.4 billion in 2025, with online penetration reaching 58% in 2025.
OTAs have mastered the element of being able to book, compare and research experiences online, allowing guests from around the world to compare similar options, prices, photos and reviews. For travelers, the perks are simple — ease of choice and flexibility in booking, plus a wealth of options at their fingertips.

Hotel Content

It’s all about the first impression. Your “online brochure” of images, reviews, content and descriptions can either intrigue or deter customers. Optimize your property’s listing on OTA platforms to make it more attractive to potential guests. Ensuring that your property’s description is detailed and informative, and that all the amenities are highlighted.

Competition Monitoring

Evaluating and monitoring the competitions price positioning, promotion strategies and reviews.

Marketing Strategy

Defining and implementing special promotions or discounts to guests on individual OTA platforms. This can boost the visibility on online channels and entice potential to choose your property over others. By implementing these strategies, you can increase your bookings and revenue through OTA platforms.

Meta Search Management

Optimizing a hotel’s presence on various meta search engines such as TripAdvisor, Trivago, Kayak, and others. The goal is to increase the visibility of the hotel by improve your hotel’s reputation and attracting more positive reviews.

Performance Report

Sharing a comprehensive moth end report providing details of individual OTA’s revenue and room nights contribution, hotel’s review performance report.

Staff Training

Hotel staff training for reviews is an essential aspect of ensuring that a hotel provides exceptional customer service to its guests.

Explain the importance of reviews: The first step in training hotel staff for reviews is to explain to them why reviews matter. Help them understand that reviews are a way for guests to share their experiences with others, and that positive reviews can lead to more business, while negative reviews can harm the hotel’s reputation.

Explain the importance of reviews: The first step in training hotel staff for reviews is to explain to them why reviews matter. Help them understand that reviews are a way for guests to share their experiences with others, and that positive reviews can lead to more business, while negative reviews can harm the hotel’s reputation.

Defining target-based incentive schemes to motivate staff to seek more revies from guest.

Our Job Is Simple : Help You Reach Your Target

The team at OTA Express provides revenue management and marketing solutions to the hospitality industry focused on driving top and bottom-line profitability.

Contact Us

©2019. All Rights Reserved by OTA Express

Scroll to Top